About CKI Labs

CKI Labs is a specialized consultancy focused on one thing: making sure B2B companies show up when buyers ask AI systems for recommendations, and that those AI-referred visitors convert when they arrive.

The company was founded by Chip Cox, who spent years watching B2B companies pour money into SEO, content marketing, and website redesigns, only to discover that AI tools were either ignoring them entirely or misrepresenting what they do. The discovery problem had fundamentally changed, and most companies had not noticed.

Chip built CKI Labs around a simple observation: AI-mediated discovery is structurally different from search-mediated discovery. The old playbook, rank for keywords, optimize for click-through, build authority through backlinks, does not map onto a world where an AI synthesizes an answer from structured data, evidence signals, and cross-platform consistency.

CKI Labs operates as a small, focused team. No account managers, no handoffs, no junior associates running diagnostics. Every engagement is handled directly by people who understand both the technical mechanics of how AI systems process your data and the business reality of how buyers make decisions.

The work is diagnostic-first. Before recommending any changes, CKI Labs runs a structured assessment that measures how AI systems read, understand, and recommend your company. The diagnostic produces a score, a breakdown, and a prioritized fix list. No guesses. No generic recommendations. Just a clear picture of where you stand and what to do about it.

Based in Round Rock, Texas. Working with companies across the United States.